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BEVERLY HILLS, Calif., Aug. 3 /PRNewswire/

-- In the wake of new U.S. government guidelines recommending people at risk for heart attack or stroke to lower their "bad" cholesterol levels even further than was previously suggested, Natural Bionics, a national nutritional firm, announced today that it is adding the Vita Bar to its line of products. Actor Lee Majors will serve as spokesman. It is one of the world's first health bars aimed at battling high cholesterol.

Majors, known to millions as "The Bionic Man," will be actively involved in the promotion of the Vita Bar. The FDA has determined that whole oat bran, as part of a diet low in saturated fat and cholesterol, can reduce the risk of heart disease. The notoriously rigid FDA regulations only allow products to make cholesterol claims under very strict circumstances, and Vita Bar is one of the few bars on the market that can make such a claim.

Majors says, "I'm pleased that I'm in a position to help people who have a cholesterol problem. Not only are these bars delicious, but I really believe that they might be a life-saver for many." The still active actor says he feels better than he has in decades, and attributes much of this to his diet. Vita Bar is the fifth product in the Natural Bionics line of nutritional products, which also includes Healthy Bone and Joint Formula Capsules, Healthy Bone and Joint Topical Gel, ProstaTex and EstroTex. More information on the Vita Bar and the Natural Bionics line can be found at

Natural Bionics or by calling 800-780-8063.


On July 13, 2004, the government-funded National Cholesterol Education Program offered new guidelines for people at risk for heart attack or stroke. "Bad" cholesterol levels should now be lowered to below 70 milligrams per deciliter, replacing 100 milligrams as the threshold number.

For further information, please contact Warren Cowan of Warren Cowan and Associates, +1-310-275-0777, for Natural Bionics.

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